Maimonides has been doing the hard work of keeping Brooklyn healthy for over 100 years. It hasn’t always been pretty. But that’s Brooklyn. Tough. Honest. Beautiful. So when top hospitals from Manhattan encroached into The Borough, we leaned on local pride and reminded Brooklynites of why Maimonides is Brooklyn’s hospital of choice. And with some clever alliteration, helped them learn how to say a name they’ve been mispronouncing since 1911.