The quick answer to that question is: No, you didn’t. Why? Because we didn’t air one. That’s not to say that some of the ads truly helped their brands. This year, more than most years, the majority of brands used the Super Bowl as a venue to take a clear stand on topics they felt were important to them, their core customers, and prospects.
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How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.
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Super Bowl 50. Everyone is watching. And some are even watching the game. But everyone is definitely watching the commercials. (At least, that’s what we think in the advertising business.) So what did we see this year? And what can you learn from Super Bowl 50 for your own advertising?
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Can humor be used in healthcare marketing? The answer is yes, but not in the same way as other industries. Learn how to be successful with humor in this category.
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Ever wonder what goes on in the minds of creative teams? How do they constantly come up with fresh ideas? We sat down with four members of our creative team to find out more about their creative inspiration. Here is what we found out.
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Like it or not, we live in a fast-paced, non-stop information society. We’ve all grown accustomed to having everything at the touch of a button (or screen)—so much so that we expect it. We are constantly connected to and interacting with our mobile phones. And healthcare is no exception.
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I’ve been in the ad business for over three decades. I spent half my career with big Chicago agencies touting everything from beer and cigarettes to salty snacks and cake frosting. But nothing compares to healthcare advertising and the chance to make a difference in someone's life.
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