After attending “Experience” An Evening of Emerging Technology, hosted by The Mill, our creative juices started flowing with ideas around innovating healthcare marketing with technology. Held at the new Chicago Google headquarters, the event showcased the latest in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technology, which our team got to experience first hand. Here are some of our favorites.
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The quick answer to that question is: No, you didn’t. Why? Because we didn’t air one. That’s not to say that some of the ads truly helped their brands. This year, more than most years, the majority of brands used the Super Bowl as a venue to take a clear stand on topics they felt were important to them, their core customers, and prospects.
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As we know, any shift in communication—whether it’s letters to telegrams, telegrams to telephone calls, or calls to texts and emails—cultivates new marketing opportunities, and the emoji revolution has been no different. Using them the right way in your marketing could help you break through the clutter and resonate with consumers.
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How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.
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Super Bowl 50. Everyone is watching. And some are even watching the game. But everyone is definitely watching the commercials. (At least, that’s what we think in the advertising business.) So what did we see this year? And what can you learn from Super Bowl 50 for your own advertising?
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