At SPM, a large part of what helps keep our work fresh is getting out of the office and immersing ourselves in the latest trends of the industry. It turns out Social Media Week Chicago (#SMWChicago) is the perfect chance to do just that: talk face-to-face with some of the leading minds in marketing and […]
Read MoreIt’s funny how the more things change the more they stay the same. A few of us we were talking about our travels to Europe back in the 1980s and whenever we told someone we were from Chicago, we all got the same reply— “Chicago! Al Capone. Bang Bang.” We’d of course correct them and […]
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After attending “Experience” An Evening of Emerging Technology, hosted by The Mill, our creative juices started flowing with ideas around innovating healthcare marketing with technology. Held at the new Chicago Google headquarters, the event showcased the latest in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technology, which our team got to experience first hand. Here are some of our favorites.
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The quick answer to that question is: No, you didn’t. Why? Because we didn’t air one. That’s not to say that some of the ads truly helped their brands. This year, more than most years, the majority of brands used the Super Bowl as a venue to take a clear stand on topics they felt were important to them, their core customers, and prospects.
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As we know, any shift in communication—whether it’s letters to telegrams, telegrams to telephone calls, or calls to texts and emails—cultivates new marketing opportunities, and the emoji revolution has been no different. Using them the right way in your marketing could help you break through the clutter and resonate with consumers.
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When SPM was named a great place to work twice in 2016, it got me wondering what makes our workplace so awesome. It all comes down the benefits beyond the "benefits."
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As competition between healthcare organizations intensifies, sponsorship—especially sports sponsorship—has become a valuable tool to promote a hospital or health system. Connecting your “brand” to a sports team, whether at the community, collegiate or professional level, can help make you the preferred healthcare provider in your service area.
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Creative inspiration can come from anywhere, including our kids. To be better marketers, we could learn a thing or two from the bold, imaginative, and simple nature of our young inspirations.
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