Last week at SHSMD 2017, keynote speaker Dan Burrus challenged attendees of his address to focus on Hard Trends (based on future facts) and not opinions. Opinions run rampant in our social media-infused, 140-character, endlessly-analyzed news cycle. But Hard Trends – the things that should really fuel strategy – are more difficult to come by. […]
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Healthcare marketers need to take steps now to stay relevant in the mind of consumers who are rapidly changing the way they think about healthcare. Luckily, we have strategies for you to do just that.
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Healthcare consumerism is a transformation in the way that people choose providers, health plans, and more. What are the key drivers hospitals/health systems need to recognize?
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With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?
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In this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?
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