At SPM, a large part of what helps keep our work fresh is getting out of the office and immersing ourselves in the latest trends of the industry. It turns out Social Media Week Chicago (#SMWChicago) is the perfect chance to do just that: talk face-to-face with some of the leading minds in marketing and […]
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Are your social media efforts effectively creating a relationship with consumers? It is more crucial now than ever before to find relevant and useful ways to engage with your audience. Social media is a great way to do just that. Here are several tips on how to breath new life into your social media presence.
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It’s no secret that digital and social media have become an integral part of healthcare marketing strategy in recent years. As an important extension of traditional advertising tactics, they allow hospitals to connect and engage directly with patients, plus both can be very cost effective mediums that provide easily trackable results.
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We’re presently at the precipice of change. What we know now as digital advertising is becoming “traditional” as we see new innovations in the industry.
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Is the sky really falling on traditional media? We're here to address the nervous naysayers who predict the impending doom of traditional media. Truth be told, traditional media is alive and well…it just runs with a mixed crowd.
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