Healthcare marketers are challenged every day to do more with less to attract the shrinking attention span of consumers. Learn how Eastern Maine Medical Center and SPM found unique and impactful ways to attract patients and drive engagement with an interactive web tool to find primary care providers.
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Right now, you’re looking at the newly designed SPM website that we’ve been creating the past 2 months. Welcome! We hope you’ve had a chance to look around and like what you see.
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It’s no secret that digital and social media have become an integral part of healthcare marketing strategy in recent years. As an important extension of traditional advertising tactics, they allow hospitals to connect and engage directly with patients, plus both can be very cost effective mediums that provide easily trackable results.
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SPM Interact, our digital media division, decided to host an internal competition at SPM. The contest? Create a healthcare related mobile application that could be functional and useful for our client partners.
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Like it or not, we live in a fast-paced, non-stop information society. We’ve all grown accustomed to having everything at the touch of a button (or screen)—so much so that we expect it. We are constantly connected to and interacting with our mobile phones. And healthcare is no exception.
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The sheer volume of data used in the Google Analytics Reports can make them daunting to users. How do you draw insights from so much complicated data?
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